So you have decided to become a car wash franchisee. What a great idea! Do you know how to identify your target market? Identifying the potential car wash target market and customers for your franchise can be time consuming. However, this is a very important step in developing actionable marketing strategies to appeal to your customer.
How to Find Your Target Market
Learn Your Target Market Demographics
You need to know about your customers’ age, sex, income and education level. You can leverage the power of the internet to complete this task. But first, ask yourself the following questions:
What is the generalized target market for any car wash franchise?
Visit some car wash specific sites that can provide you with this information. Fore example, one such site is Carwash.com. A simple search for “target market” in their article directory provides hundreds of car wash target market information.
What is the generalized demographics of your service area?
You can find this out using a zip code demographic website such as Zipskinny.com for the United States.
What more can I learn about my target market?
If you have a website, then it is time to get acquainted with one of its most important features – Google Analytics. For instance, it will show you important details about your website’s visitors. Their interests, age groups, buying behaviors, are just some of the things you can discover in there.
Talk To Your Franchisor
The wonderful thing about being a franchisee is that you are not doing this alone. A reputable car wash franchise has a team of successful marketing experts to help you out. So do not hesitate to ask your franchisor for your target market data and any other market information or advice. When you succeed in business as a franchisee, the whole company succeeds.
Use Your Competition When Identifying Your Car Wash Target Market
Have you ever wondered why fast food restaurants all seem to be clustered together in the same area? It is because one company took the time to carefully evaluate their target market. This was to determine the best location for their establishment. The rest of the chains follow the leader. If you are a car wash franchisee, it is very important to research your competition. Then find out who they market to and who their customers are.
Consider Customer Psychology
Psychographics takes you a level above simple demographics. They take into consideration your car wash customers’ personality, values, attitudes, interests and lifestyles. Moreover, this allows you to narrow the band and cater to your community. A great way to become involved with your customer on a more personal level is to embrace social media marketing. It allows you to get to know your target customers on a more personal level.
We at DetailXPerts know that current psycho-graphic trends indicate a strong need for environmentally friendly options in our daily lives. This is why we strive to be an environmentally friendly option for the community.