Have you ever published a post on your car wash blog and saw it die a natural death? Not even one comment from your readers? In the bid to get the most leads, your car wash blog should remain competitive among the thousands and thousands of blog sites out there. One of the many things you can do to boost the performance of your car wash blog is to add a Q&A section. This may require you to double your effort in maintaining your car wash blog, but in time, you’ll find that it’s all worth it. Here are the reasons why a Q&A section is a noteworthy addition to your car wash blog.
Q&A pages have become more popular
According to an article on MOZ.com, Q&A sites have become much more popular. People use questions more than generic keywords when using search engines. True! The search volume of generic k
eywords hasn’t really been high. However, an extraordinary increase in the search volume of questions was clearly seen, while there was a slight decrease in the search volume of generic keywords. What does this mean for your car wash blog? It means that people are more likely to search for “what supplies are essential for my car wash” rather than “car wash supplies”. A Q&A section targets these kinds of searches.
Q&A pages rank high in organic search results
A Q&A section invites readers to ask questions about your car wash blog post or about car wash in general. According to the same article mentioned above, your readers’ questions give you the variety that might be ranked high for a lot of queries on search engines. A Q&A section also keeps your car wash blog post updated as often as your readers ask a question. At the same time, it gets updated every time you answer a question. This frequent updating of your car wash blog post lets search engines know that your car wash blog post is active. Therefore, search engines will prioritize your car wash blog post over inactive pages. A Q&A section is one of the many ways that SEO can help your car wash business.
A Q&A section gives you an unlimited supply of content ideas
According to content specialist Dominique J. in his SEO blog, one of the mistakes business blogs make is publishing self-serving content. You have to remember that you are writing for your customers. Your content should always be according to what your customers need and want. A Q&A section tells you the topics your readers want to know about. In addition, you also get a steady stream of content ideas to write about on your car wash blog. In particular, you get a stockpile of long-tail keywords. A long-tail keyword is a much targeted phrase that contains 3 or more words. According to Hubspot.com, you should target long-tail keywords because they provide better quality traffic and higher conversion rates because they are specific. For example, content targeting car wash marketing for millennials will receive more traffic than car wash marketing. Long-tail keywords are also less competitive. Everyone looking for car wash marketing for millennials is looking for car wash marketing. But not everyone looking for car wash marketing is looking for car wash marketing for millennials. It gets less competitive as you get more niches. Moreover, you get the chance to provide your readers with valuable content right away with a Q&A section.
A Q&A section is a great way for you to promote your old car wash blog posts
It is also a chance for you to reactivate your old posts. Some questions from readers may have already been answered in an old post on your car wash blog. If this is the case, you can answer the question with a link to that old post. A Q&A section is the perfect way for you to promote your old posts to readers who may have missed it.
A Q&A section helps you establish your authority as an expert in car wash
One of the reasons you set up a car wash blog is so that you can let people see that you are an expert. A Q&A section is a good way to emphasize your expertise. As you answer the questions of your readers, you reiterate your authority on car wash know-how. Every question is an opportunity for you to earn your readers’ respect and trust according to Verticalmeasures.com. Caution should be taken though in using this section correctly. It should showcase your expertise but be careful that the Q&A won’t expose your car wash’s weaknesses.
A Q&A section builds customer relationship
A Q&A section engages your customer. It helps you build a relationship with them. You get to develop a relationship with potential customers who find answers on your car wash blog. This is one of the most important benefits of having a Q&A section. You will have a platform for a two-way interaction with your customers. Moreover, customers appreciate it when their questions are answered right away. In an American Express survey, 35% of respondents say they rarely or never receive answers through social media. It would be good for your business if you can answer your readers’ questions within 30-60 minutes. As plenty of questions go unanswered on the world wide web, you will create loyal customers who will eventually become your advocates.
A Q&A section targets sure leads
When a reader posts a question on your Q&A section, that means he is interested. This is another good thing about a Q&A section. It lets you automatically target people who need your service or your assistance. When someone asks you how they can safely clean their car’s matte finish (or other paint finishes), that means they have a car that has a matte finish and it needs to be washed. People who post questions are not just looking for general information. They are people who need help. And that’s where you come in.
You already have a car wash blog. You do have quality content and other elements of a car wash blog. But still not enough customer engagement and leads? Try out the Q&A section and witness how it can work wonders for your car wash blog.
If you have questions about this post or any other posts in our car wash blog series, please post them using our comments box. A car wash business and detailing expert will answer your questions.
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