If only customer loyalty can grow on trees, then all businesses will enjoy the benefits that continued patronage can offer. Unfortunately, it is not that easy to gain the loyalty of customers, and in some cases, the quest for it even becomes the cause of a business’s downfall.
You do not earn a customer’s loyalty by just showering him with coupons and giveaways. These freebies may cause him to frequent your shop because yes, he gets a lot of benefits from it, but these do not guarantee that he will return once the promo is over or when times are lean. How can you make your car wash customers loyal to you? Below are some strategies to help you out.
5 Strategies to Building Customer Loyalty
Put Your Values at the Forefront
Your set of values should define who you are, what you do and what you stand for. Are you a green living enthusiast? Then let your logo, banner, signage, and facilities show your affinity for everything green. Use eco friendly materials, join groups that promote green living, host a fundraising event and in time, you will gain the support and loyalty of like-minded customers. The great news is, these clients can refer you to other green living enthusiasts who will refer you to other people with similar interests and so on.
Deliver and Maintain Quality service
No coupons, no freebies can ever make customers come back if you cannot provide them with quality services. In fact, studies show that clients prefer quality over speed. Train your staff well and ask them to check and double check each project before they move on to the next one.
Take Time to Get Personal
Take some time to be friendly with your customers and train your staff as well. Studies show that businesses who take some time out to get personal with their clients are the ones who succeed most. Chat with them for a few minutes, talk about general matters or offer some magazines that they can browse while waiting in line. Send them birthday or anniversary greetings via social media like Facebook or Twitter. Doing so may take a few minutes of your time but will earn you repeat clients for years to come.
Use the Power of Words
All customers are immediately delighted when they hear the words “free”, “fast”, and “discounts” every once in a while. Just make sure that you really do as you promise and they will keep on coming back for more.
Maintain Good Work Ethics
What will you do if a customer asks you to detail his car even if he did not schedule an appointment? Of course, you should attend to him provided you have no other customer during that time. Otherwise, ask him to reschedule. This way, he will understand that you have strong work ethics that he might even find admirable.
Yes, customer loyalty may be challenging to get, but once you attract your audience with the right car detailing advertising ideas and show them your worth, you’ll eventually gain it.
Enjoyed this post? Sign up for our newsletter to receive more valuable business and franchise info, ideas, and extras!
