Read the latest from our LinkedIn column on the automotive, vehicle wash and detailing industries.

“It’s All in the Details” publishes every Wednesday.

This week’s column,

“Creating a Customer Profile for Your Eco-Friendly Truck Wash”

gives a reliable 4 step template that can be used to create a solid customer profile.

The article tells what a customer profile is and how it functions. The article also discusses the value found in defining the target audience for your truck wash.

The article also details how a customer profile can help drive effective marketing campaigns, so that advertising dollars and marketing efforts are spent getting the right message to the right people.

To read the entire article featured in this week’s LinkedIn column, click here.