Read the latest from ourย LinkedInย column on the automotive, car wash, and auto detailing industries.
โItโs All in the Detailsโย publishes every Wednesday.
This weekโs column,
ย โWOM Promotion – Customer & Staff Experience”
articulates theย role of your staff in creating a memorable customer experience that will generate free promotion โ Word of Mouth. ย The column defines Word of Mouth Advertising (WOM) and speaks to the different factors that drive it in the truck wash business, mainly customer experience and customer service.
In order to build a loyal base of brand ambassadors, returning customers who regularly engage in WOM, a truck wash owner first needs the help of employees to create a superb customer experience.
The article also shares the concept of The Experience Economy and briefly touches on how it affects sales.
Next Wednesday the column will continue to cover the basics of marketing and promoting your eco-friendly, B2B truck wash business.
To read the entire article featured in this weekโs LinkedIn column,ย click here.ย
